Denise - Wine Specialist, Sherman Oaks

Purple Cowboy Trail Boss Cabernet is the kind of wine that doesn’t just walk into the room. It rides in, tips its hat, and reminds you that real toughness isn’t about spurs and grit, it’s about rocking pink with pride. Supporting the “Tough Enough to Wear Pink” campaign, a breast cancer awareness and fundraising effort within the rodeo and western community, by donating 100% of its profits from the sale of Purple Cowboy wines to the campaign. Founded in 2004 by Purple Cowboy founder and breast cancer survivor Terry Wheatley.

The story, as told by brand founder Terry Wheatley, goes that during the early days of California's "Cowboy Wine Country" in Paso Robles, a group of men would work in the vineyards during the week and compete in rodeos on the weekends. Because of the deeply colored, robust red wines they tasted, their teeth were permanently stained purple. They became known as the "Band of the Purple Cowboys

Purple Cowboy Trail Boss Cab is a little wild and dangerously easy to drink. This cab proves that cowboys don’t just wrangle cattle—they wrangle your taste buds with bold Ripe blackberry, dark cherry, cassis, and plum finishes with hints of smoky vanilla, cola, and baking spices. 

It’s rugged enough for the ranch, but tender enough to care—and that’s the kind of cowboy you want in your glass. The only real risk  waking up the next day  feeling like you've been thrown off a bull named Cabernet