PRIVACY POLICY FOR MISSIONLIQUOR.COM

Last modified: May 27, 2025

 

OUR PRIVACY POLICY

 

We value and respect Your privacy, and are committed to protecting it under this privacy policy.

 

This privacy policy (the “Privacy Policy”) govern access to and use of the website, “missionliquor.com,” and associated webpages, the mobile site (collectively, the “Sites”), any stores operating under the tradename “Mission Liquor” or “Mission Wine & Spirits” (the “Stores”), and any related alcohol, tobacco, and related products for responsible and age appropriate consumers, software, features, content, functionality, other services, programs, or products offered (collectively, the “Offerings”). The Sites, Stores, and Offerings are collectively referred to as the “Services.”

 

This Privacy Policy describes the types of information Mission Liquor & Tobacco, Inc. a California corporation (referred to as “Company,” “We,” “Us,” or “Our”) may collect from all persons who access or use (referred to as “You” or “Your”) the Services or that You may provide through communications with Us or other third parties when You use or access the Services.

 

Please read this Privacy Policy carefully to understand Our policies and practices for collecting, using, maintaining, protecting, and disclosing Your information.

 

By accessing or using the Services, You agree to this Privacy Policy, including the collection, use, and sharing of Your information as described herein. If You do not agree with Our Privacy Policy, You must not access or use the Services. This Privacy Policy does not apply to information collected by Us offline or through any other means, or by any other website, app or third party, including through any application or content that may link to or be accessible from the Services.

 

CHANGES TO OUR PRIVACY POLICY 

We may revise this Privacy Policy from time to time. We shall notify You when such updates are made, and all changes are effective immediately when We post them. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring We have an up-to-date active and deliverable email address for You.

 

Your continued use of the Services following the posting of revised Privacy Policy means that You accept and agree to the changes. You are expected to check the Privacy Policy page from time to time so You are aware of any changes, as they are binding on You.

 

INFORMATION YOU PROVIDE

Generally. We use the information You provide about Yourself when placing an order only to fulfill that order. We use Your information to notify You if there are any issues with Your order, to provide You with Your order status, to charge You for Your order, and to ship Your order. If at any time You would like to change any information in Your account or delete Your account, You may send Us an email at info@missionliquor.com.

 

When You register an account via the Sites or opt-in to receive email offers, We collect information that helps identify You and streamline the ordering process to help serve You better.

 

User Information. Information You provide to Us on or through the Services may include:

 

•    Information You provide while creating Your account, including Your name, address, country, phone number, email address, financial information or other information by which You may be identified by.
•    Information You provide by filling in forms on the Services, posting materials, or typing search queries.
•    Information You provide when You contact customer support or report a problem with the Services, including Your email address, and records and copies of such correspondence.
•    You may be required to provide financial information before participating in any purchases or sales through the Services, and details to fulfill the transaction.

 

User Contributions. You also may provide information to be posted, submitted, published, displayed or transmitted on public areas of the Services, (collectively, “User Contributions”). Your User Contributions are posted at Your own risk. We cannot and do not guarantee that Your User Contributions will not be viewed by unauthorized persons.

 

Payment Information. All payments are processed by third-party payment processors, and all payment information that You provide is provided directly to such third parties. However, We may receive information, such as payment confirmation or receipts, from other third parties processing Your payment. Further, if You choose to create an account, You may opt, but are not required, to have Your financial information stored for future purchases.

 

INFORMATION WE COLLECT AUTOMATICALLY

 

Types of Information. As You navigate through and interact with Our Services, We may use automatic data collection technologies to collect certain information related to Your usage, diagnostic and performance reports, including:

 

•    Usage: Details of Your visits to Our Services, including traffic data, usage details, regional location data, online status, log files and other communication data and the resources that You access and use on the Services.
•    Devices & Connection: Information about Your computer, device and Internet connection, including Your IP address, hardware model, operating system and browser type, and mobile network information.

 

Types of Technology. The information We collect automatically is statistical data and does not include personal information, however We may maintain it or associate it with personal information We collect in other ways or receive from third parties. Technologies We use to collect data automatically may include but are not limited to:

 

•    Analytics Tracking: Pages of the Services may contain tracking codes that permit the Company to count users who have visited those pages, and for other related website statistics (for example, tracking visits to certain content, site performance and page speed, and search terms used to find the Services.
•    Cookies: A cookie is a small file placed on Your device when You use the Services, and is used to remember Your choices and preferences, or track Your usage on the Services. You may refuse to accept browser cookies by activating the appropriate setting on Your browser. However, if You disable or refuse cookies, some parts of the Services may be inaccessible or not function properly.

 

THIRD-PARTY INFORMATION

Third-Party Advertisers: Some content or applications on the Services are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. For example, the Services integrate third parties including but not limited to Shopify, Google Analytics, and Facebook/META. We may use Your information to display advertisements to Our advertisers’ target audiences. Though We do not disclose Your personal information for these purposes, if You click on or otherwise interact with an advertisement, the advertiser may assume You meet its target criteria. These third parties may use cookies, alone or in conjunction with other tracking technologies, to collect information about You when You use the Services.

 

We do not control such other parties’ collection or use of Your information to serve interest-based advertising. However, these third parties may provide You with ways to choose not to have Your information collected or used in this way. Additionally, You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

 

Third-Party Providers. Further, We may work with third-party service providers to help improve Our Services. When You interact with third-party providers, You may be providing information directly to the third party. For example, all online payments are processed through third-party payment processors, and You may communicate post information through third-party social media, or communicate with third parties regarding orders, transactions, updates, or marketing relating to Your use of the Services. We endeavor to work with payment processors that encrypt payment transactions with SSL or other comparable security technology, however We cannot, and do not, verify the security methods implemented or maintained by such third parties.

 

Use of Information by Third Parties. We do not control third parties’ tracking technologies or how they may be used. The information they collect may be associated with Your personal information or they may collect information, including personal information, about Your online activities over time and across different websites and other online services. Please note that when You use third-party services, their own terms of use and privacy policies will govern Your use of their services. If You have any questions about such policies, You should contact the responsible provider directly.

 

Third-Party Users. Other users of the Services may provide Us with information about You, such as Your contact information, or may provide other information through their User Contributions.

 

HOW WE USE YOUR INFORMATION 

Purposes. Collecting this information helps Us improve Our Services and deliver a better, more personalized experience, by enabling Us to:

 

•    Store information about Your preferences, allowing Us to customize Our Services according to Your individual interests, and recognize You when You return to the Services.
•    Present, improve, fix, troubleshoot, customize, and analyze Our Services and its contents.
•    Estimate Our audience size and usage patterns, and improve performance and speed of the Services.
•    Carry out Our obligations, and enforce Our rights under Our Terms & Conditions of Use and Privacy Policy, including to investigate any violations of each, or other suspicious activity.
•    Provide You with notices and updates about Your account, expiration and renewal notices, updates to the Terms & Conditions of Use or Privacy Policy, changes to the Services.
•    To communicate with You when You contact Us, and provide You with information that You request from Us.
•    To facilitate purchases and sales through the services, and to communicate with You regarding purchase or sales transactions You enter into through the Services.
•    To fulfill any other purpose for which the information is provided, or for any other purpose with Your consent.
•    To contact You about goods or services that You may be interested in. If You do not want Your information used for this purpose, You may opt-out by sending such request to info@missionliquor.com.

 

DISCLOSURE OF INFORMATION 

User Disclosure.  Certain information that You provide through the Services may be available to others who use the Services, including Your name, profile, phone number, status or User Contributions. Other users that You communicate with may store or re-share Your information with others.

 

Aggregated Data. We may disclose aggregated information (statistical data that does not identify any individual) about Our users without restriction.

Company Disclosure. We may disclose the following personal information that We collect or You provide:

 

•    To buyers or other successors in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Company’s assets, in which personal information held by the Company about Our Services users is among the assets transferred.
•    To subsidiaries, affiliates, contractors, service providers and other third parties We use to support Our business, and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which We disclose it to them.
•    If We reasonably believe disclosure is necessary or appropriate to enforce Our Terms & Conditions of Use, protect the rights, property, or safety of the Company, Our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection, credit risk reduction, billing and collection purposes.
•    To comply with any court order, law or legal process, including to respond to any government or regulatory request.
•    To fulfill the purpose for which You provide it, or any other purpose disclosed by use with You provide the information.
•    For any other purpose with Your consent.

 

EMAIL SUBSCRIPTIONS AND MARKETING COMMUNICATIONS

By providing Your email address and opting in, You consent to receive promotional communications, newsletters, product updates, and special offers from Us.

Opt-In Consent. We only send marketing or promotional emails if You have opted in by:

•    Maintaining the “opt-in” box at signup or checkout,
•    Submitting a form specifically for newsletter subscription, or
•    Otherwise providing clear, affirmative consent.

How We Use Your Email. Your email address will be used solely to:

•    Send periodic newsletters and updates,
•    Inform You of new products or services,
•    Deliver promotional offers or surveys related to Our Services.

We will never sell or share Your email address with third parties for their own marketing purposes without your explicit consent.

Opting Out. You may opt out of marketing communications at any time by:

•    Unchecking the “opt-in” box at signup or checkout,
•    Clicking the “Unsubscribe” link at the bottom of any marketing email, or
•    Contacting us at info@missionliquor.com with your request.

Please note that even if You opt out of marketing emails, We may still send You transactional or account-related communications (e.g., order confirmations, policy updates).

 

MANAGING YOUR INFORMATION 

Privacy Settings. You may send Us an email at info@missionliquor.com to request access to, correct or delete any personal information that You have provided to Us. We may not accommodate a request to change information if We believe the change would violate any law or legal requirement or cause the information to be incorrect.

 

Account Deletion. You may delete Your account at any time by using the delete-account feature or You may send Us an email at info@missionliquor.com. Request will be honored in the order received, and We endeavor to complete such request no later than ten (10) business days following receipt of same. Please note that when You request to delete Your account, all of Your information may be deleted from Our servers, except information We require to operate and provide the Services. However, deleting Your account does not affect the information that has been stored or shared by any third parties. As such, should you include in Your request the desire for deletion of all accounts created or accessed via third party providers, We will forward the request to such third parties. Company makes no guarantee as to the deletion of such accounts. Further, if You delete Your User Contributions from the Services, copies of Your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Services users.

 

For California Residents. If You are a California resident, California Civil Code Section 1798.83 permits You to request information regarding the disclosure of Your personal information by Us in the preceding calendar year. For such requests, You may send Us an email at info@missionliquor.com.

 

If You, or an authorized agent acting on Your behalf, wish to: (1) make a request related to any of the rights set forth below; or (2) appeal Our refusal to act within a reasonable time, please reach out to Us using the contact information provided in the “Questions & Comments” section of this Privacy Policy. 

 

•    Right to Know or Access: You may have the right to get confirmation about whether Your personal information is being processed. If so, You may have the right to access the personal information and other information, such as the business or commercial purposes for collecting, selling or sharing information; the categories of personal information We collect; the categories of sources for personal information; the recipients (or categories of recipients) to whom the personal information have been or will be disclosed or sold, along with the personal information categories that each category of recipient purchased or obtained, as applicable; the predicted period that the personal information will be stored, or, if not possible, the criteria used to determine that period. 
•    Right to Delete: You may have the right to the deletion of Your personal information from Our records in certain circumstances. Upon your request and verification of same, We will delete or deidentify personal information not subject to one of the following exceptions from Our records and will request Our third party providers to take similar action. We may deny Your request if retaining the information is necessary for Us to:  

o    Complete the transaction for which We collected the personal information, provide a good or service that You requested, take actions reasonably anticipated within the context of Our ongoing business relationship with You, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform Our contract with You. 
o    Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities. 
o    Debug products to identify and repair errors that impair existing intended functionality. 
o    Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law. 
o    Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.) as amended from time to time.
o    Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if You previously provided informed consent. 
o    Enable solely internal uses that are reasonably aligned with consumer expectations based on Your relationship with Us. 
o    Comply with any legal obligation. 
o    Make other internal and lawful uses of that information that are compatible with the context in which You provided it. 

•    Right to Correct: You may have the right to correct Your personal information if inaccurate. 
•    Right to Opt-out of Sharing:  You may have the right to opt-out of the sharing of Your personal information to third parties. To exercise this right, You may submit a request by emailing Us at info@missionliquor.com.
•    Right to Consent and/or Limit the Use and Disclosure of Your Sensitive Personal Information: You may have the right to consent to and/or limit Our use of Your sensitive personal information to that which is necessary to perform services, provide the goods reasonably expected, or as authorized under applicable regulations. To exercise this right, please email info@missionliquor.com.
•    Right to Nondiscrimination: You may have the right to non-discrimination, and to receive equal service and pricing from a business, even after exercising Your rights.  
•    Right to Data Portability: You may have the right to receive the personal information that We collected about You, in a structured, commonly used and machine-readable format.  
•    Right to Opt-out of Profiling: You may have the right not to be subject to a decision based solely on profiling, except under certain exceptions under local law.  

 

We endeavor to substantively respond to a verifiable consumer request electronically within forty-five (45) days of its receipt. If You do not receive confirmation within the 45-day timeframe, please contact Us via email info@missionliquor.com or by telephone at (626) 794-7026. If We require more time (up to another 45 days), We will inform You of the reason and extension period in writing.  

The response We provide will also explain the reasons We cannot comply with a request, if applicable. We do not charge a fee to process or respond to Your verifiable consumer request.  

We may need to verify Your request before completing it. For example, We may ask You to confirm data points We already have about You. We will only use personal information provided in a request to verify the requestor’s identity or authority.  

 

DATA SECURITY

We, or through third-party service providers, have implemented measures designed to secure Your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. Unfortunately, the transmission of information via the Internet is not completely secure. Although We do Our best to protect Your personal information, We cannot guarantee the security of Your personal information transmitted to Our Services. Any transmission of personal information is at Your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Services.

The safety and security of Your information also depends on You. Where We have given You (or where You have chosen) a password for access to certain parts of Our Services, You are responsible for keeping this password confidential. We ask You not to share Your password with anyone. We urge You to be careful about providing information in public areas of the Services like messaging threads. The information You share in public areas may be viewed by any User of the Services.

 

GEOGRAPHIC RESTRICTIONS AND USERS OUTSIDE OF THE UNITED STATES

The Sites and the servers upon which they are hosted are located in the United States and are not designed or intended for anyone outside of the United States. If You are outside of the United States, please do not provide personal information to Us. Personal information You nonetheless submit using the Sites, Services, or otherwise provide to Us will be transferred to and stored in the United States. By using the Sites, Services, and providing personal information to Us, You acknowledge and authorize this transfer.  

 

By using the Services, You may provide Your information to users or third parties in countries outside the United States, regardless of where You are located when using the Services. Please note that laws and regulations regarding the transfer of information may be different from those in the United States.

 

OUR POLICIES CONCERNING INDIVIDUALS UNDER 21 YEARS OLD 

You must be 21 years or older to access the Site and/or utilize the Services.

 

Our Sites and Services are not intended for individuals under 21 years old. We do not knowingly collect personal information from individuals under 21 years old. If you are under 21years old, please do not provide any personal information via the Sites or Services or, through any of its features, make any purchases through the Sites, contact Us through the Sites, or provide any information about Yourself to Us. If We learn that We have collected or received personal information from an individual under 21 years old, We will delete that information and the associated account. If You believe we might have any information from or about an individual under 21 years old, please contact Us through the methods provided in the “Question & Comments” section at the end of this Privacy Policy. 

QUESTIONS & COMMENTS

We always welcome any feedback You may have about Mission Liquor & Tobacco, Inc., or Our Services.

 

All feedback, comments, requests for technical support and other communications relating to the Terms & Conditions or Services should be directed to: info@missionliquor.com or (626) 794-7026.

 

These Services are operated by Mission Liquor & Tobacco, Inc.