Fernet-Branca has a coffee colored tint and intensely spiced aroma. Going back to it you'll find notes which stand out, particularly menthol which is present throughout but especially on the finish. Orange peel and camomille are other aromas. Although there are some fruit notes on the taste, the overwhelming notes are barks and spices. The fernet has a medium-plus fullness, a moderate sweetness and bitter finish, although there are more bitter amari and fernets out there. To many, there is no other brand of Fernet so this serves as a sort of benchmark for the category.